Branding and Packaging

Essential Praxis

An Australian beauty brand offering all-natural products, needed a solid brand foundation after renaming. Their challenge was to establish a minimal yet distinctive identity to launch their first skincare line. We developed a clean, modern brand system using natural tones and earthy colors to reflect purity and simplicity. The outcome was a cohesive identity and packaging design that allowed Essential Praxis to confidently introduce their flagship products to the market.

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